SINGAPORE — Fitness modelling contest the World Beauty Fitness and Fashion (WBFF) is entering the South-east Asian market, with a competition in Singapore.
The WBFF, which entered Asia first in South Korea last year, is seeking to discover fitness models here via a competition that culminates in an event at Marina Bay Sands on April 30.
The WBFF, headquartered in Toronto, Canada, is building awareness for the event, WBFF Asia 2017 Singapore, with a posing workshop and mass workout session tomorrow at fitness hub The Arena SG. The workout will be a high-intensity training session — think burpees, jump squats, planks and more — that will last an hour, while the posing workshop will be a session on how to best show off one’s physique.
Participants will be led through the programmes by WBFF Asia official ambassadors and professional WBFF fitness models from South Korea. Jun Minji, 26, Jiyeon Kim, 24, and Ahn Jaesung, 34, are in town for the events.
Ahn, who has entered 10 competitions, is a fitness trainer who won the North America Champion’s title last year. He has been in the fitness industry for 13 years, and is also WBFF’s official director for Asia. He has been working to build the body he has today since he was 18 years old, he told TODAY, as he found himself feeling depressed as he was “small”. Today, he weighs 90kg — up from 75kg when he was younger — and has impressive abdominal muscles and biceps.
Ahn’s training regime is made up of six days of weight training lasting 90 minutes, followed by 40 minutes of cardio.
For him, posing is highly important. He likens it to “showcasing a car”.
“Posing should be elegant. It’s a soft approach,” he said. “You learn the best pose to do based on your body type ... If my body is good but my posing is not good, overall it’s not good,” he added.
Ahn suffers from shyness, and to get over that, he even poses while waiting to cross the street. And when he gets the green light to cross the street, “I am practicing my walking”, he said.
Naturally, he watches his diet as well, eating four small meals a day. He weighs his food, eating 50g of brown rice or sweet potato, and 30g of chicken breast. No snacking is allowed.
Kim, who was a racing and fashion model in her teens, took just a year to attain her physique. Weight training with cardio five days a week and yoga twice a week are what she engages in to maintain the body she has.
Like Ahn, she said posing is a highlight in competitions.
“Judging is over in five seconds. So, first impressions, eye contact and the impact you make are important,” she said.
Augustine Tan, chairman of WBFF Asia, said that the WBFF “focuses 50 per cent on physique, and the other 50 per cent on stage presence, and (a model’s) charisma and style”.
The WBFF is not a bodybuilding contest. Rather, managing director of WBFF Asia, Walter Tay, said that the WBFF has a Victoria’s Secret-meets-fitness vibe. Grace, poise and showmanship are all part of the judging criteria. The total winnings are cash and prizes worth US$36,000, as well as certificates called Pro Cards that show participants’ entries into the WBFF world.
Over 100 people have signed up for the Singapore event in April.
Competition categories include Best Male Muscle Model, Best Female Fitness Model, and Best Female Bikini Model.
The World Beauty Fitness and Fashion (WBFF) posing workshops and mass workout session are on tomorrow at 2pm, and are open to the public. Registration is required. For more information, visit www.facebook.com/wbffasia. The WBFF Asia championships show will be held at Marina Bay Sands on April 30. Aspiring male and female fitness models can register online at www.wbffasia.com.