Digital imaging wonders from Sony

Sony DSC-HX90V
Sony ILCE-7M2
Sony ILCE-6000
Sony FDR-X3000R
Sony FDR-AXP55
Sony DSC-RX100M3

Digital imaging wonders from Sony


Booth No: 8115


Usual Price: S$849 (body only), S$1,099 (body + SELP1650 lens)

IT Show Price: S$649 (body only), S$899 (body + SELP1650 lens); free 16GB memory card, carrying case and rechargeable battery pack

With a speedy autofocus performance of 0.06 seconds. Sony’s mirrorless-interchangeable-lens ILCE-6000 helps you capture any subject you want quickly. What’s more, its Fast Hybrid AF system uses 179 phase-detection AF points to offer wide autofocus area coverage.

A 24.3-megapixel Exmor APS HD CMOS sensor and BIONZ X processor help produce top-notch photos and Full-HD (1,920x1,080) videos. Built-in NFC and Wi-Fi technology allow for convenient one-touch sharing with compatible devices. Sony’s PlayMemories Camera Apps enhances device functionality, letting you use your mobile device as a remote control, or transfer photos and movies to a smartphone for viewing.

Action photos are easily handled as well, thanks to the camera’s 11-frames-per-second continuous shooting mode. Power users can take advantage of the camera’s seven customisable buttons that offer access to 43 assignable functions.



Usual Price: S$2,149 (body only), S$2,549 (body + SEL2870 lens)

IT Show Price: S$1,899 (body only), S$2,299 (body + SEL2870 lens); free rechargeable battery pack

Capture great images with the interchangeable-lens camera ILCE-7M2, which has a 24.3-effective-megapixel 35mm full-frame Exmor CMOS sensor and an optical 5-axis image stabilisation system. The latter makes it easier to capture sharp handheld stills and video under conditions that may have previously required a tripod, such as if you’re capturing images at slow shutter speeds.

To help bring subjects quickly into focus, the 117-point focal plane phase-detection autofocus sensor and 25 contrast detection AF points are placed over a wide area of the screen. The phase-detection AF’s tracking capabilities work in conjunction with advanced algorithms to help keep even moving subjects in sharp focus.

The ILCE-7M2 captures video at up to Full-HD (1,920x1,080) 60p and also in XAVC-S format, which is derived from the professional XAVC format, adding to the device’s versatility.

Wi-Fi and near-field communication (NFC) connectivity makes it easy to connect to compatible mobile devices, while support for Sony’s PlayMemories Camera Apps allows the camera’s capabilities to evolve.



Usual Price: S$1,199

IT Show Price: S$899, free 16GB memory card

The compact DSC-RX100M3 has a bright, wide-angle ZEISS Vario-Sonnar T* 24-70mm F1.8-2.8 lens. Together with the 20.1-effective-megapixel back-illuminated 1.0-type Exmor R CMOS sensor and a powerful BIONZ X processor, the camera lets you take great shots in any situation.

Boasting a one-inch sensor, which is larger than most others in regular compact cameras, the DSC-RX100M3 captures sharp still images and video with background defocus effects, helping to draw attention to your subject. It also captures 50Mbps high bit-rate Full-HD movies with XAVC S support.

The camera’s LCD panel flips out to 180° so you can capture selfies or shoot at awkward angles and 4K still image output via micro HDMI allows photo viewing on 4K TVs.



Usual Price: S$599

IT Show Price: S$549; free 8GB memory card and carrying case

Travel light and shoot fantastic images with the compact DSC-HX90V that touts ZEISS Vario-Sonnar T* lens with 30x optical zoom, Exmor R sensor with 18.2 effective megapixels and BIONZ X image processor. Taking Instagram-worthy selfies is a breeze, thanks to the camera’s Optical SteadyShot system with 5-axis stabilisation and 180° tilt LCD.

Photographers who want to frame their shots the traditional way can use the pop-up OLED Tru-Finder, an electronic viewfinder. Users who want more control can use the camera’s control ring, which can be assigned to functions such as manual focusing or step zoom.

A built-in flash helps with low-light shooting, while Wi-Fi and NFC connectivity enables one-touch wireless sharing of photos and movies on compatible mobile devices. The camera’s high-performance NP-BX1 battery makes it possible to capture up to 390 photos on a single charge, which can be tagged with the camera’s built-in GPS.



Usual Price: S$2,299

IT Show Price: S$2,049; free 16GB memory card, carrying case and rechargeable battery pack

If you want to capture 4K (3,840x2,160) video, try the FDR-AXP55 4K Handycam camcorder that is equipped with a 20x optical zoom ZEISS lens and a high-sensitivity image sensor.

Balanced Optical SteadyShot and Fast Intelligent autofocus help you capture great video memories, while a new microphone structure ensures stereo sound recording and faithfully captures the original audio.

Enthusiasts can use the camera’s high-speed recording and 4K time-lapse capture functions to take home movies to a new level. Manual setting functions, an electronic viewfinder, as well as time code and user bit data recording add pro-level features in a handy device.



Usual Price: SS$699 (action cam only), S$799 (action cam with Live-View Remote)

IT Show Price: S$619 (action cam only), S$719 (action cam with Live-View Remote); free 16GB memory card, USB travel charger and battery kit

The Sony FDR-X3000 action cam integrates the Balanced Optical SteadyShot system for smooth video recording. It can capture your adventures in stunning 4K (3,840x2,160) format.

The camera’s body is splash-proof and freeze-proof, and when used with the Underwater Housing, becomes dust-proof, shock-proof and water-proof to a depth of 60m.

The compact Live-View Remote (LVR) that comes with the FDR-X3000R doubles as a controller that can be mounted on optional accessories. LVR lets users view the screen to check framing when the camera is mounted elsewhere.

A 4K time-lapse capture feature lets users shoot a series of stills, which can be edited in the Action Cam Movie Creator app into a 4K time-lapse movie. The built-in Highlight Movie Maker uses face detection to automatically select key points of footage to create a highlight movie, complete with background music.