Eye candy from Sony

Sony BRAVIA X8500D series
Sony BRAVIA W800C series

Eye candy from Sony


Booth no: 8108


Usual Price: S$5,999 (65-inch), S$8,999 (75-inch)

IT Show Price: S$4,549 (65-inch), S$6,279 (75-inch), free PS4 Pro with 75-inch X8500D TV

Treat your eyes to spectacular images in 4K (3,840x2,160) with the Sony BRAVIA X8500D series of televisions, which are available in 65-inch and 75-inch models.

Clarity, colour and contrast are the order of the day, thanks to its 4K X1 HDR (High Dynamic Range) processor that produces more vibrant images than non-HDR devices. The 4K X1 image processing chip performs thousands of adjustments every second to produce accurate colours.

The TV’s 4K X-Reality PRO feature uses Sony’s unique reality creation algorithm that produces stunning picture quality with any content that you’re watching.

You’ll also love the sleek, slim design and appreciate its integrated cable-management system that makes cable clutter history.



Usual Price: S$1,199 (43-inch), S$1,899 (50-inch), S$2,499 (55-inch)

IT Show Price: S$899 (43-inch), S$1,349 (50-inch) S$1,749 (55-inch)

With its sleek facade and thin aluminium frame, the BRAVIA W800C series adds elegance to just about any living space.

Sony’s powerful picture processing technology analyses each scene, while the X-Reality PRO engine reduces noise in whatever content you’re watching. On-screen images — even in fast-moving action sequences — appear smooth, thanks to Motionflow XR technology and a 800hz refresh rate. It is available in 43-inch, 50-inch and 55-inch screen sizes.



Usual Price: S$2,999 (X7000D 55-inch), S$3,599 (X7500D 65-inch)

IT Show Price: S$2,199 (X7000D 55-inch), S$2,949 (X7500D 65-inch)

The Sony BRAVIA X7000D and X7500D series offer users a complete home entertainment experience and open a world of multimedia content seen through Sony 4K HDR picture quality.

These TVs feature 4K clarity and the brightness, colour and detail of High Dynamic Range (HDR). 4K HDR helps reveal previously hidden areas of dark shadow, for instance, in full detail.

Sony’s 4K X-Reality PRO picture processing upscales every pixel and analyses pixels across multiple frames, refining pictures in real time. Available in 55-inch and 65-inch screen sizes, the TV also has a slim aluminium stand that adds to its modern, minimalist appearance.



Common to all the models here, Android TV opens a world of rich multimedia content and apps to users. Built-in Chromecast lets users easily transfer content from mobile devices to the TV, while GooglePlay makes it possible to enjoy your favourite mobile apps on your TV.

Sony’s 2016 Android 4K TVs have also joined the ranks of Netflix Recommended TVs, giving users easier access to popular shows and movies with a dedicated voice search button.